Market Readiness Diagnostic
Market Readiness Diagnostic offers immense benefits to small and medium food businesses that are looking to expand into a new international market.
It provides an in-depth analysis of their current operations, products, sales & marketing collateral to help assess their current market readiness. It also shortens the time to get your products in front of potential customers.
The Market Readiness Diagnostic will generate a report outlining the opportunities and challenges to expand into the international target market and offer specific recommendations to improve your readiness for new market entry.
The Process
01. Discovery
An initial call with you to better understand your international growth goals, the markets you plan to expand, and your timeline.
02. In-depth Analysis
An in-depth analysis of current operations, products, sales & marketing collateral will be conducted, with a focus on assessing the current market readiness and capacity.
- Review of operations, including facility certifications and product regulatory compliance, will be reviewed to assess the company’s current state.
- Review of sales and marketing materials and practices to address all relevant issues related to the target market readiness. Existing sales and marketing materials, such as website content and sales & marketing collateral, will be reviewed to identify areas of potential in reaching new markets.
- Review of current product labeling and pricing.
03. Generate a Report
You will receive a report outlining the opportunities and challenges present for the current new market readiness and specific recommendations to improve the overall prospects for expansion.
04. Personalized Consultation
A one-on-one call to discuss and review your report’s findings and outline the steps you can take to position your business for greater success.
