Internationalization & Market Access Plan (IMAP)
The IMAP program provides you with tools to create a comprehensive international business plan, assess the strengths and weaknesses of your existing business, study your target market, analyze the competitive landscape, and examine potential trade barriers.
By the end of the program, you will have the tools and strategies necessary to gain a competitive edge in international markets and understand the regulatory and legal requirements of doing business in your target international market.
The Process
An international business plan and a route-to-market strategy will be developed by reviewing your business, studying the target market, and analyzing the competitive landscape and trade barriers.
Run an in-depth analysis of your current operations, products, sales & marketing collateral, focusing on helping you assess your current market readiness and capacity. You can see the related page here.
02. Review the Target Market
Examine and research the target market to create a detailed picture of your target audience and their consumer habits, interests, preferences, and needs. This research includes:
- The economic, cultural, and political landscape,
- Segmentation analysis,
- Governmental regulations, and entry barriers that may affect your business.
Then identify markets with the optimal balance between current competition, industry trends, and your business capabilities by analyzing the competitive landscape.
03. Identification of target market readiness improvements
Based on your target market, the necessary optimization and improvement for below aspects of your business will be recommended:
- Products and packaging,
- Trade routes,
- Fiscal, regulatory & legal compliance.
Additionally, we will help you create a strategy to gain a competitive edge in your target market, including:
- Market entry strategies,
- Pricing strategies,
- Distribution channels,
- Lead identification.
04. Develop an Market Access Plan
A comprehensive and actionable Market Access Plan which addresses below will be presented:
- Key market entry strategies,
- A pricing model,
- Market positioning, distribution channels, and
- Guidance for fiscal, regulatory & legal compliance.
